Ideas, advice and brilliant insights on marketing dentistry.
Wednesday, January 16
What Are All the Various Marketing Methods Available These Days?
Below a quick list of a few possible marketing methods, which are different from marketing tools. For example, SEO is a marketing method used to market your website, which is a tool. Or Direct Mail would be a method, and the actual postcard or brochure or whatever piece you use is a tool.
-Brochures: tool -Demographic Reports: tool -Direct Mail Campaigns: method -Enthusiasm: method and tool -Fundraisers: method -Interior Design: tool -Internal Marketing: method -Magazine Advertising: method -the actual Magazine Ad: tool -Movie Theater Advertising: method -the actual Movie Theater Ad: tool ....you get the idea...
For much more info on this and all things marketing, everyone feel free to email me directly at firstname.lastname@example.org and I'll send you my Marketing Plan Workbook (free, of course, and no, you won't EVER be spammed by me). Yes, my little book will walk you through the steps of choosing your marketing methods, but first it will make you focus on the much, much, MUCH!!! more important questions of: who are you? what do you want to create? how will you know when you've succeeded?
Nancy Lashley is founder and president of Athena Marketing, Inc. Athena specializes in cutting-edge marketing consulting and branding for dental practices nationwide. She is also an author and lecturer on dental marketing and has created several dental marketing products to help dentists realize their vision.