Last spring, after the AACD meeting in New Orleans, my good friend Frith Maier, president of Sesame Communications, told me she wanted to conduct real research on how a website helps or hinders a real consumers choice of dentist.
This is invaluable information for anyone who has or needs a dental/ortho website. And the information is free, conducted by a third party research company, and not at all about Sesame and all about how to build a website that actually works.
General Dentist: http://athenamarketing.com/images/Sesame_Website_Study_General_Dentists.pdf
Cosmetic Dentist: http://www.sesamecommunications.com/tothepoint/sesamedesign/cdparvideo.php
Thanks..
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yeah, Corporate America cares.nice post :)
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